date: February 5, 2026

"Can you make it uglier?" That's my favorite question to ask when a teammate presents a new design. Humans are wired to love beautiful things. That's not a flaw—it's biology. But...

date: January 27, 2026

Our Head of Customer Success left last week. On her way out, she handed us a gift during the exit interview. She said, very calmly, that our biggest problem was that we were doing...

date: January 22, 2026

When we were a dozen or so at Walcu, I knew that one day, if things went well, we'd grow and eventually need a hierarchy. I dreaded that part. I'd seen this movie too many times:...

date: January 15, 2026

Until Today. One thing that always struck me as outright wrong is to spend time on creating detailed business plans and financial reports/predictions early on when starting a SaaS...